Southern Humboldt Business
& Visitors Bureau


The primary goal of the Southern Humboldt Business and Visitors Bureau is to accelerate sustainable economic growth through tourism management and destination development inclusive of the Cannabis industry. To provide business leadership and effective coordination. The Bureau is primarily a community organization with the goal of developing,  promoting, and maintaining a healthy business and visitor industry in the Southern Humboldt area.  The SHBVB will embrace all changes of the Southern Humboldt Business evolution without separation of the business kind. Striving to work in a cohesive manner with like-minded community organizations.

In addition to our mission our voice includes direct daily, weekly and monthly collaboration and communications with industry partners such as but not limited to Cal Travel, the City of Eureka, the City of Arcata, Small Business Development Council, Humboldt Made, Humboldt County Growers Alliance, Humboldt Cannabis Magazine, Humboldt Lodging Alliance, Humboldt County Visitors Bureau, County of Humboldt, Rotary International, CERC, Visit California, City of Ukiah, The City of Ukiah Visitors Bureau, Redwood Region Rise, RREDC, local Chambers of Commerce and more.


Humboldt County Business Resources & Industry Partners


Proud member & ambassador of CalTravel

An association to help support and participate in the economic recovery of California's tourism and hospitality industry.


Founding Board Members

Rio Anderson | Joshua Sweet | Trent Sanders |  Laura Lasseter 

Niki Genolio

Event Liaison

Laura Lasseter
Director of Operations
laura@shbvb.org

Please contact theshbvb@gmail.com for information regarding the next SHBVB board meeting details